Communications Officer, Allchurches Trust
"Many think that video would be beyond their reach or capability. It’s not! It doesn’t have to be a Steven Spielberg production, just something simple, clear and engaging."
As a broadcast journalism graduate, content professional and social media marketeer, Allchurches’ Communications Officer, Alice Morris, has had her fair share of experience using video to excite and engage an audience. In this blog, Alice shares her top tips on using video to publicise a project and pique interest on social media.
When looking to spread the word about exciting project plans, most beneficiaries think about getting their story in the media or shouting it from the rooftops on social media, but many think that video would be beyond their reach or capability. It’s not! It doesn’t have to be a Steven Spielberg production, just something simple, clear and engaging. And you don’t need a video recorder – a modern smartphone will be just fine – plus it’s often easier to upload videos to social media later. ‘People will spend 100 minutes a day watching online videos in 2021’ (Insights, 2020) so let’s face it, video is the way forward!
Where do I start?
Planning is key. Even if you’re making the shortest of videos make sure you have a clear plan of what you want to show and what you want to say. Trust me, it will save you a lot of time in the long run and will produce a more polished product.
Start with a storyboard, plan each frame and make sure to include any crucial information and calls to action!